Privacy Policy

Last updated 03.04.2019. is operated by the following organization:

Laine Publishing Oy
Pyynikintie 25 Y-14
33230 Tampere
Tel. +358 44 560 8969

VAT ID: FI28272032

Laine Publishing Oy’s Privacy Compliance Officer is: Antti Hietala – Laine Publishing Oy,, +358 44 560 8969.

If you have any questions or concerns, please do not hesitate to contact us at

Under GDPR regulations we have identified that we handle your personal data under both a contractual basis or a consensual basis. If you make a purchase, or contact us with a query, we will use your data to fulfil the contract of delivering your purchase or responding to your data. We use a variety of third party processors to help us with that. We also have an email newsletter, for which we use MailChimp to process your data. We will never add you to our newsletter without your explicit consent. 

We reserve the right to modify this Privacy Policy at any time, so please review it frequently. Our Privacy Policy may change as we continue to develop our website and online services or programs, so we encourage you to check this Privacy Policy on an ongoing basis, so that you understand our current Privacy Policy.

What information do we collect? 
Our website is hosted on Squarespace. Your data is stored through Squarespace’s data storage, databases and the general Squarespace application. They store your data on a secure server behind a firewall.

When you browse our site, we automatically receive your IP address in order to communicate with your browser. This also gives us some geographical information. Additionally, your browser sends us some information about your OS and browser which allows our website to be displayed correctly on your system.

When you make a purchase we need certain information from you to fulfil our contract with you: your name, address, email address and phone number. 

How can I update or delete my details? 
If you would like your data to be deleted, please email We will then delete your data that we have access to.

Our store is hosted on Squarespace. They provide us with the online e-commerce platform that allows us to sell our products and services to you. Your data is stored through Squarespace’s data storage, databases and the general Squarespace application. They store your data on a secure server behind a firewall.

If you choose a direct payment gateway to complete your purchase, then Squarespace transfers your data to Stripe who stores your payment data. For more insight, you may also want to read Stripe's Terms of Service and Privacy Statement here.

When you purchase a digital pattern you will, in most cases, have the option of clicking a link to add it to your Ravelry library. We pass on just enough information to connect your purchase. 

When you make a purchase from the Laine store on we receive a copy of your purchase receipt from Ravelry via email, and information about your transaction in PayPal. We only use this data for accounting purposes. If there is a pattern update we use Ravelry’s update system which automatically sends an email notification or Ravelry message. 

We send a weekly newsletter to subscribers via MailChimp. You can read MailChimp’s privacy policy here. [] We have access to the details you provide when you subscribe: your name and email address.

If you wish to have your data deleted from MailChimp you can either contact them directly (this is a good option if you are subscribed to several newsletters) or contact us and we will pass your request on. You can update your details or unsubscribe at any time by following the link to update your profile in the footer of each newsletter. 

Our MailChimp, Facebook, Twitter, Squarespace and Instagram accounts are connected. This automatically tracks analytics information and gives us the option of personalising newsletter or social media marketing content so you find out about products you’re likely to be most interested in. We will only use this data to personalise newsletter content with your explicit permission.

Cookies are small pieces of data that websites store on a device. Cookies can improve visitors’ and website owners browsing experience because they help websites remember preferences and understand how people use different features. Squarespace uses some necessary cookies because they allow visitors to navigate and use key features on your site. These cookies vary from site to site depending on the features it uses. You can read more information on cookies Squarespace uses here. [] Paypal, MailChimp and Ravelry also use cookies. You can opt-out of cookies or delete your browsing history, including cookies, from your browser. 

When you click on links on our website, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.

We will only disclose your personal data if we need to do so in order to fulfil your order or if required to do so by law.